How your words can produce the results you want
"The Envelope Test"
Attention is the currency of the internet.
The internet today with over 4.5 Billion people gives everyone leverage to reach anyone, anywhere. Just like the scramble for Africa, it is a game for the best of the best - everyone is fighting for the attention of the people.
However little you can capture - because the world is driven by numbers - that little surely counts.
Having a thousand people reading your blog posts every day or a million people subscribe to your newsletter or ten million people following you on social media is amazingly convincing that you are doing something right to have the attention of those people.
However, not everyone has these numbers.
So how do you get people’s attention and command these numbers?
You need to know that words (written, spoken, or designed) are the way to get anyone’s attention. In however form they appear, when you create content, you will have people looking your way and doing what you want them to do.
Words in however form they appear are the way to get anyone’s attention.
Everyone can create content just like everyone is a storyteller. In fact, storytelling is one of the key ingredients in creating content that can capture people’s attention.
However, not everybody has gotten this. Painful, right?!
A lot of people focus just on the numbers they want to get; the followers, the subscribers, the comments, the likes, the shares, the number of sales, etc.
Some people, just like I can be, are even obsessed about the kind of audience they want – yet fail to publish anything for this audience.
The Way Forward
Most people are the right people when you say the right things. You can convince them!
This is to say that with the right content, you can convert an effective fraction of the 4.5 billion people on the internet. Simple as that!
Well, not so simple.
What this tells you is that you don’t have to worry about who receives or comes in contact with your content; your focus should be on creating what is unique to your ideals. This is what brings people or numbers.
It is what you say, not who you say it to that matters – Craig Arthur
This is known as “The Envelope Test”.
You want anyone that sees, hears, or watches your content to feel an impulse to react or act, regardless of who they are.
What is The Envelope ✉ Test
This test popularised by Neville Medhora of www.copywritingcourse.com, argues that the difference in the reaction by the receiver of 2 separate letters is a factor of the words in either of the letters.
So regardless of how or who you send your content, message, story, or blog post to, how or who comes in contact with it, what will make them take the necessary action(s) will be determined by the “content” of your content.
A word spoken in its simplest form, can mean a whole lot to the receiver and also to the speaker or writer as it may.
Words on a page can have an enormous impact on other people – Neville Medhora
When you realize this and learn this fact well, getting people to do what you want will no longer be an issue. It will only be a matter of when (they come in contact with your content) but you’d rest assured that whenever it is, you’d get the desired result.
What does this mean for you?
A successful exchange of value happens in three steps: Attention, Captivation, and Action.
With the right words, you can get people’s attention, and like magic, you can captivate their interest and make them take the appropriate actions. This could be to:
sign up for your newsletter
subscribe to your YouTube channel
like, comment on, or share your social media posts and/or
buy products from you.
The effectiveness of your words is only a factor of your commitment to the message you’re passing across, and the persuasive tone of the message. How you deliver it doesn’t matter much.
So what content have you been creating?
What is the story you’ve been telling with these contents?
Are you converting, getting attention, doing the numbers, and making sales?
If you can’t answer all of those questions, or you have the answers but you need a professional touch on your sales copy, blog posts, newsletter, social media posts, etc.
This is copywriting 101... A must-read for any serious business/brand owner or creative. Great work Philip
This is extremely amazinggggggggggg! Thank you!!!!!!!
I totally agree...